About
I’m a builder and operator with 10+ years of scaling websites, shipping technical systems, and running businesses. Most recently I led organic growth at a FinTech media platform, scaling it from 200K to 3M+ monthly visitors over two and a half years. These days I consult on SEO and AEO through my firm BroadSpec, currently working with a high-trust health publisher, build independent projects on the side, and spend non-billable hours deepening my technical foundations.
How I got here
I started early. At 18 I took a package handler job at UPS in the Indianapolis hub and was promoted to area supervisor within two months. On the side, I bought gaming controllers and games at pawn shops and resold them on eBay to pay for college. That was where my interest in digital marketing started. I studied Accounting and Finance at Indiana University’s Kelley School of Business while I was working, spent time in the logistics industry after graduating, then ran a facility services division across 8 states before moving into SEO. I started consulting through BroadSpec in 2016, joined Three Ships in 2021 as a Senior SEO Manager working on high-trust YMYL properties for enterprise partners, and took on the Head of SEO role at a FinTech media platform from late 2023 through early 2026. The independent projects I’m building now span ecommerce, full-stack platform engineering, and cryptography. They live under Projects.
A little personal
I came to the United States from Lithuania as a teenager without speaking a word of English. The first few years here were a crash course in figuring out what I didn’t know, mostly through trial and error and a lot of vocabulary lookups. Indiana University taught me how businesses actually work. More than a decade later, post-baccalaureate CS coursework at the University of Colorado Boulder gave me the vocabulary to talk to engineers as peers instead of as a client. Neither path was a straight line, but both gave me something I use most weeks.
I tend to learn the way I work: I test things, I trust data over assumptions, and I rarely take someone’s word for how something works until I’ve poked at it myself. That has been true since long before I had the language to name it.
In 2023 I was diagnosed with spinal cancer. Henry Ford Hospital published a write-up about my case here. Surviving that didn’t change what I was interested in. It changed how fast I started going after it. The independent businesses I’m building, the certifications I’ve stacked, the technical learning I do most weeks: all of it traces back to that decision.
Outside of work
I live in Colorado. I’m in the mountains every chance I get, hiking, exploring, slowly getting into off-roading the further I drive into the parts of the state you can’t reach on pavement. I almost always carry a camera. Photography is the part of being curious about everything that ends up being the most fun to share. I’m fascinated by cars (which is part of why I run an automotive blog and ship car modification products), emerging technology, and how different cultures approach the same problems.
Credentials
The full, verifiable list lives at /certifications/.